you and improved

say hello to trubrain

Perhaps the best way to tell you who we are, is tell you who we aren’t. We’re not magicians. We’re not going to turn you into a rocket scientist. Unless you’re already a rocket scientist. We’re not Big Pharma. Our products are natural nootropics blended to increase your verbal fluency, avoid distractions and improve mental capacity.

How did we come up with the idea for TruBrain? We listened to your brain.

We never claimed to be the smartest people on the planet, but we people know people that are – CEO’s, artists, lawyers and doctors.

So we picked their brain, literally.

We measured their brain waves, on days when they were at their worst and more importantly, on days when they were at their best. Days when everything was clicking. When they could do no wrong. When the gods of productivity sat on their shoulder and put them in the zone, or flow state, as we like to call it.

We studied their thought patterns. We studied their ability to handle stress. We studied how they thought on their feet and dealt with distractions.

The results were mind blowing.

Because we discovered patterns. And we identified the optimal brainwave patterns. And we asked ourselves what could we do, what natural supplements could we develop to help people achieve their maximum potential?

This began our journey – to help people find their true brain.


Life and work have merged. It’s hard to tell where one leaves off and the other picks up. Some see the positive in this. Others will argue to the contrary. But we can all agree that ideas, powerful ideas, will fuel this new integrated model and move us forward.

We’ve moved from a doing, making and building economy, into a thinking economy. An Ideas economy. Who, for instance, would have predicted that taxis and hotels would be replaced by Uber and Airbnb?

Truth is, in today’s world it’s not about who has the most ideas, it’s about who has the better ideas. What if the better mousetrap isn’t a mousetrap at all?

How do we get to these better ideas and the smarter, more innovative, more creative thinking that fuels them?

There’s no fairy dust or magical incantations that can bring out this necessary creativity. Nor is it a matter of pushing the nose further into the grindstone. The future requires a new approach. A new solution.

At TruBrain, we believe that greater creativity and more efficient thinking can be sparked – by giving the brain, the energy and the stimulus it needs. We have developed nootropic compounds, natural nootropics, that literally feed the brain. 
And there’s ample proof that these nootropics enhance clarity, stamina and and greater concentration. 

That’s an idea worth thinking about.

Actors, musicians, and athletes know all about the flow state --that magical time when the words, the notes and the shots all come together, with seemingly no effort whatsoever. It’s the golfer who can’t miss a putt. Or the poet who has put out a week’s worth of work before she’s even gotten out of her pajamas. We can’t promise to put you in the flow state. But we can provide the nutrients that will prepare your brain to get there faster.

We are all given 24 hours in a day. Time, it is said, is the great equalizer. We respectfully disagree. You can get more out of your day by getting more out of your brain. You can optimize. Energize. And give it the nutrients it needs to be at its best. All of the time.

Josh Payne

CEO, Stackcommerce
& trubrain fan since 2012

Recently I...
I recently had a beautiful baby girl.  Blessed, so hyped, and stressed with what I want to accomplish as a father, a husband, a CEO, and the other huge bucket of things.  And as the TruBrain team knows I want to stay in shape, get enough sleep, and keep a performance level that my team expects of me, that my investors expect of me.

I follow...
I follow a stretch principle - whenever anything gets only somewhat hard, I make myself increase the workload, increase the scope.  When I left Yahoo to start StackCommerce that was an example of that type of move.  It was massive.  It was scary.  Thrilling.  Next was raising capital and adding a lifelong commitment of marriage to that.  And now a baby girl.  

My TruBrain...
With the amount of task switching I have to do throughout my day, finding the perfect words to inspire my team around a vision, finding the words to convince investors we are on the right track, to convince partners to work with us - its daunting.  I haven't been getting enough sleep lately, so I am pouring it all on.  The 1 ouncers are my main stay, and StackCommerce is an office buyer of the Focus Sticks, so everyone tops their coffee with that.  

The Net of it...
I'm into things that keep me firing - that keep me young, keep me growing and stretching my limits.  TruBrain is part of that routine for me of performance habits that are here to stay.

“I follow a stretch principle - whenever anything gets only somewhat hard, I make myself increase the workload, increase the scope.” -Josh Payne


Chances are you’ve never heard the word. That’s alright, there’s no vocabulary tests. Yet. At TruBrain we think it’s time people knew of nootropics. Working with Dr. Andrew Hill and a team of UCLA-trained neuroscientists, we have studied the brain waves of high achievers. And identified the nootropics (amino acids) that optimize brain performance. We are proud and excited to offer these nootropics in a wide variety of convenient and tasty products.

Neurons are like the freeway system in your brain. They are the highways that connect stimulus to response. Thoughts to actions. Ideas to other ideas. Neurons require nutrition to operate. Nootropics feed neurons. And help them operate at peak efficiency. So they run faster and longer. And when your brain operates at peak efficiency there’s no limit to what you can do. It’s that simple.

Nootropics fundamentally replace what gets consumed by your biology.  They are not for energy, per se.  That is too basic of a description (boy would that be convenient for us, but so very ordinary).  They supply the underlying raw materials your brain consumes when it is processing, and they promote brain waves ideal for your best thinking.

Our formulas have more of a sophisticated, elegant solution than central nervous system stimulants or irritants (like caffeine).  Our nutrients restock the raw materials that are burned during the thinking process.  The thinking process is a biomechanical process in your brain—metabolizing calories and nutrients.  We replenish what's already burned.

We created the most effective functional formulas on the planet.  Built with the best nutrients,  nootropics and amino acids...all validated with quantitative brain waves measurement.

If you want a better heart, you do cardio.
If you want to watch your weight, you watch what you put in your mouth.
But what do you do when you want to get the best performance from your brain?
We’re glad you asked.

TruBrain nootropics are fundamentally different than a quick jolt of alertness of caffeine or stimulants.  Please bear with us, as you should have TruBrain for a couple days in a row to let the active nootropics build up.  It varies by individual – we find the average is 4-7 days in a row to unlock the full benefits.  Just like a juice cleanse or workout routine, good things come to those who can stick with it.

The case for the drinks is that a beverage format has faster and more complete absorption, they are tasty and can be added to different smoothies and recipes, and of course more glamorous and fun than swallowing pills.  Lately, we have been calling our drinks A 1oz shot of smarts - like a shot of tequila that makes you smarter.  

If you are a coffee lover and would like to see how nootropics can enhance their morning ritual, try our focus sticks.  Our plant-based ingredients are clinically proven to boost focus and lower stress.  It is the perfect compliment to coffee, and will not change the taste.

Our pill pack fans say that they like how easily portable and light they are, they are traditionalist and like classic format, and they are used to taking these along with other vitamins.

TruBrain Drinks

Product information

More pounce to the ounce

If you are going to grab more life, and we suggest that you do, there's nothing better than doing so with our daily drinks. With powerful Piracetam, a nootropic to excite neuron activity and increase oxygen flow to the brain. If you passed 9th grade Biology class, you know that's a formula for success.

✔ Supports the biology of neural pathways (i.e thinking!)
✔ Made with potent all-natural active amino acids
✔ Nutrient support for productivity and verbal fluency
✔ Formula created based on client neurotech data
✔ Flavored with all natural blue agave and monk fruit

gluten free
superior absorption
Cali love
all-natural flavorings
sustainable solutions


Oxiracetam + Piracetam
800mg / 1000mg

These two do the heavy lifting to promote the biology of focus. They combine together to directly support neural pathways– causing neurons to fire faster and longer. These nootropics combine to produce the most elegant and graceful solution to focus and productivity on the market.

+ focus
+ concentration

Uridine + Centrophenoxine
(Boost Drink) 500mg / 250mg

The natural compound Uridine helps in the production of RNA. The process of storing memories in the brain requires large amounts of RNA. Centrophenoxine is similar to Citicoline with better absorption.

+ cognition
+ memory

Caffeine + L-Theanine
80mg / 160mg

The synergistic connection between L-Theanine and caffeine is well-known. L-Theanine was originally paired with caffeine by nature, in the form of green tea leaves. The combination produces a sense of clear focus and relaxation.

+ alertness
+ synergy


Magnesium + Tyrosine
200mg / 350mg

Magnesium is often deficient in modern diets. Besides the many benefits Mg has throughout the body, it plays an important role in the brain and has been known to help reduce stress. Tyrosine is an essential amino acid that is needed for the production of neurotransmitters.

+ stress reduction
+ vigilance

Carnitine + CiticolinE
500mg / 250mg

When neurons fire faster and longer, they metabolize raw materials specific to the brain. Two of these raw materials are carnitine and citicoline. Citicoline is a raw material specific to the brain and carnitine is an antioxidant found in almost every cell in the body.

+ neural energy
+ mood


Monk Fruit
Nopal Cactus
Natural Cane Sugar
Blue Agave


Product information

Wake up smarter.

Enhance your coffee with natural ingredients clinically proven to boost focus
and lower stress.

✔ Better focus

Clinically proven to harness caffeine and generate more time "in the zone" (higher alpha brain waves).

✔ Lower Stress

Clinically proven for improved stress response to caffeine
(more headspace).

✔ Plant-based, flavor neutral

All-natural ingredients from mother earth, that won't affect the taste of your coffee.



It’s used for its cognitive-promoting properties and often used by athletes for increased power output. It also appears to also support cellular membranes.

Alpha gpc is a premium source of choline. It’s ideal to pair a choline with coffee, as you exhaust your choline supply quickly with the stimulant effect of caffeine. This raw fuel for the brain acts as a building block for the
neurotransmitter acetylcholine, which is thought to be responsible for focus and memory. Choline is naturally found in spinach and other foods.


L-Theanine, naturally found in green tea leaves, is world renowned for it’s ability to produce a sense of calm and an ancient trick for achieving a state of mindful relaxation.

+ calm
+ mindful

TruBrain Capsules

Product information

Pack a punch

Some people don't want to drink their nootropics. And because we've always got our thinking caps on, we made the same high performance nootropics available in an easy to swallow pill form. Same improved verbal fluency. Same increased neuron activity. Same increased cognitive stamina. Different delivery vehicle.

✔ Crafted with the perfect amounts of active nootropics
✔ Loaded with amino acids to fuel the thinking process
✔ Provides direct support for concentration and focus
✔ Validated with the latest wearable technology
✔ Stocked with premium DHA from an algae based source

gluten free
GRAS certified
sustainable solutions


Piracetam + Citicoline
2.4g / 250mg

Nootropics such as Piracetam do the heavy lifting in helping you find a focused state of mind, but in doing so, your neurons need raw materials to sustain that lift. And as any nootropic veteran will tell you, an ingredient like Citicoline provides those raw materials.

+ focus
+ concentration


L-Theanine, naturally found in green tea leaves, is world renowned for it’s ability to produce a sense of calm and an ancient trick for achieving a state of mindful relaxation.

+ calm
+ mindful


Magnesium + Tyrosine
80mg / 450mg

Magnesium is often deficient in modern diets. Besides the many benefits Mg has throughout the body, it plays an important role in the brain and has been known to help reduce stress. Tyrosine is an essential amino acid that is needed for the production of neurotransmitters.

+ stress reduction
+ vigilance

Carnitine + DHA
585mg / 200mg

Carnitine is a common favorite of athletes, it works as an antioxidant for the brain, and is also found in almost every cell in the body. DHA is an omega-3 fatty acid and a major building block of the brain. Most commonly, DHA is extracted from fish, but fish get their DHA from microalgae. We skipped the middleman and source our DHA directly from microalgae.

+ mood
+ memory

The Boost


Each box contains packets of the boost blend for those days when you need… well... a boost. The boost is powered by oxiracetam. Oxiracetam is a more powerful, but lesser known version of piracetam.

+ deep focus

Reputations, happiness and success aren’t always the result of careful preparation and planning…it sometimes happens in a moment
…in an inch.

Life is a game of inches.

What to Expect


+verbal fluency

Are the words in your head the words coming out of your mouth?

So much depends on your verbal fluency: relationships, reputation, success and happiness. They are all largely a function of your ability to access memory, retrieve information, assemble cognitive thought and then effectively communicate those ideas. Any weak link in the chain can result in disaster.

Studies show consistent consumption of TruBrain nootropics improve verbal fluency. Because when synapses fire faster and more efficiently, the words, the ones you formed in your brain, find a quicker and easier path to your mouth.

+be engaged, be present

Ever find yourself talking on the cell phone while driving home from work? You arrive at your destination, end the call and think to yourself, "how the hell did I get here?"

You don't remember the left turn. You don't remember exiting the highway at your exit. You don't even remember pulling up in your driveway or on your street. The fact is, you were on "autopilot."

The brain is magical that way. And is designed to enable our multi-tasking. But it's also limited in its resources. And can only do so much. It's why at the end of the day or the end of the week, we often feel burnt out or spent.

Our formulas have nutrients that replenish this natural system. They have been designed and crafted to support your natural metabolism. To get you out of autopilot mode and more into, "I'm here, let's get this done mode."
TruBrain gives you the present of presence.

What to Expect


+stress response

Stress is a large detractor from your productivity, and your overall health and happiness. We can measure stress response in the brain, and what we often see is a brainwave activity shift away from the executive function, where stress is contained (kept at bay) and doesn't take over our rational thinking.  

Under normal to low stress, the brain is able to ramp up and ramp down quite well when presented with stress, according to what is demanded by the environment.  This is immediately visible during brainwave measurement when eyes are closed produce a near instant presence of decreased heightened alert. When there is high stress, upon a client closing their eyes, there are still remaining high activity indicating a weak ramp down on stress.  Stress causes a very inefficient use of energy, tissue, and resources.

The way TruBrain drinks work versus stress is to restock nutrients that are burned during high stress, as ammunition to ramp up and down in the face of stress.  When we are slow to respond, we have depleted too much of our natural reserves.  Our nootropic drinks replenish what's already consumed and metabolized by the brain under stressful conditions, allowing you to extend the use your fluid and effective response to stress during the course of the day, week, and month.  

+MENTAL Capacity

The race does not always go to the swiftest.

Energy drinks and bars are very popular. And for good reason. Research shows stimulant-based products help people stay alert. But being alert and being more productive, more efficient and more creative, are horses of a two different colors.

Rather than raw energy, TruBrain delivers the raw materials that replenish the resources that are consumed by the brain during sleep loss, high stress and high workload. These are the critical raw materials that promote the executive function of the brain.

You could try and provide your body all the nutrients your brain needs to succeed, but not without considerable time and effort. The proven more convenient method would be to supplement your diet with TruBrain. It's not only the easier way to go --perhaps ironically -- it's also the smarter way to go.

The Care and Feeding of Your Brain

Please be patient & Consistent

Like every other organ in your body, your brain needs nutrients. It needs to metabolize these nutrients in order to function properly. And it stands to reason, the better the nutrients you provide your brain, the better your brain will operate. Studies show that nootropics, the nature based amino acids and amino derivatives in TruBrain, improve neuron speed. So not only does your brain want these vital nutrients, it needs them.

As it turns out, nootropics work best with consistent, habitual consumption. So to deliver the best possible experience and results, we based our sales model on a subscription platform. It's helped our users stay on top of consistency, and takes the nuisance out of constantly reordering.

A Solution for the Long Haul

Where Caffeine & Stimulants Fail

food for thought

The beautiful thing about TruBrain’s nootropics are that they do not cause dependency like central nervous system irritants do.  There is also no adaptation, as there is with caffeine and other chemicals that cause people to need more and more of the ingredient to get the same benefits.  Not the case with TruBrain. Each one of our ingredients has been rigorously tested for safety, and is supported by decades of clinical research.  We also undertake quality standards in our supply chain and procurement above compliance guidelines.  Each component has a long record without material side effects.  TruBrain is safer than table salt...

"For anything that impacts you in a positive way, you have to stick with it to see results."




Piracetam is an active nootropic amino acid, similar in structure to pyroglutamate, a cousin amino acid.  Piracetam is one of the drivers in our functional formulas, as it plays a central role in directly supporting neural activity.  It works gracefully, without being a stimulant, by helping calibrate the brain's use of oxygen in areas of the brain correlated with high fast alpha brain waves (see other sections for more).  Piracetam has a long history of clinical research for safety and performance, including verbal fluency, processing speed, and ability to block out distractions.


The natural ingredient Uridine helps in the production of RNA. The process of storing memories in the brain requires large amounts of RNA. Interestingly enough, Uridine is also found in beer.  The consensus is that Uridine is quite effective with memory formation and recall. Memory is not a monolithic trait about facts recall, it plays a wide and system role in overall productivity and performance.


L-Theanine is an amino acid known for its stress-relieving and antioxidant effects mainly found in green tea. L-Theanine is a key ingredient in our blend, as it has been used to aid in the process of protecting and enhancing cognition without causing drowsiness or fatigue. The synergistic connection between L-Theanine and caffeine is well-known. L-Theanine was originally paired with caffeine by nature, in the form of green tea leaves. The combination produces a sense of clear focus and relaxation.


Choline is a dietary nutrient found in eggs, meat, seafood, and dairy. It is used to build and repair cell walls, and aid in supporting memory and brain structure. Citicoline has been clinically researched to show that it enhances the incorporation of blood glucose into the brain and its metabolism in the brain. It increases slightly the cerebral blood flow rate and decreases the accumulation of lactate in the brain.


Centrophenoxine is very similar to Citicoline, but with better absorption (bioavailability). Centrophenoxine has been clinically researched to show its effectiveness in reversing some of the symptoms of natural aging in the brain, notably the natural elimination of waste, which occurs most thoroughly with the optimal level of sleep.


Oxiracetam is an active nootropic amino acid, which has synergistic benefits with paired with other nootropics, such as piracetam, in some of our formulas. Oxiracetam is one of the drivers in our functional beverage formulas, as it plays a central role in directly supporting neural activity. It works gracefully, by supporting the brain’s natural use of oxygen in areas of the brain correlated with high fast alpha brain waves (see other sections for more).  Oxiracetam has been widely clinically researched for safety and performance around endurance of attention, speed of memory recall, and creativity.


Magnesium is an essential dietary mineral, and although it is the second most prevalent electrolyte in the human body, it is often deficient in modern diets. Besides the many benefits magnesium has throughout the body, it plays an important role in the brain and has been known to help reduce stress. Sources of magnesium include nuts and leafy vegetables.


Tyrosine is one of the 22 amino acids that are used by cells to synthesize proteins and necessary for the production of neurotransmitters.  Tyrosine has been clinically researched for stress management and preservation of memory resources.  Tyrosine acts as a modulator in our formula - a role player to buffer and sustain the driver ingredients.


When neurons fire faster and for longer periods of time, they metabolize raw materials specific to the brain. Carnitine is one of these raw materials and an antioxidant found in almost every cell in the body.

Willpower. Bottled.


Starting the morning with TruBrain breaks the stimulant cycle by extending willpower throughout the day.  Customers don't need stimulants later in the day, which lead to disrupted sleep and fatigue. TruBrain's nootropics do not trigger adaptive resistance within the human body, as stimulants do, which causes people to need more and more of the stimulant to get the same benefits. Not the case with TruBrain's nootropics, which show increasing benefits with repeat usage, thus not disrupting sleep patterns.

You can think of willpower as the ability to do what matters most, even when it’s difficult or when some part of you doesn’t want to. That begins to capture why it’s so difficult — because everything we think of as requiring willpower is usually a competition between two conflicting states. There’s a part of you who is looking to the long-term and thinking about certain goals, and then another part of you that has a completely different agenda and wants to maximize current pleasure and minimize current stress, pain and discomfort. The things that require willpower pit those competing selves against each other. Willpower is the ability to align yourself with the mindstate that is thinking about long-term goals — that is thinking about big values rather than short-term needs or desires.

The reason that so many things can trigger that kind of conflict is because that’s the essence of human nature. It’s the fundamental structure of the human brain — that there are competing systems that think about the world differently and that respond to challenges differently. You can think of it as: the immediate self versus the future self. We need both systems for survival. But a lot of our modern challenges really tempt us to be in the mindstate of immediate gratification, or escaping immediate discomfort. It can be quite a challenge to access the part of you who is willing to take that big picture and tolerate temporary discomfort.

Our Neuroscience Team

Our science team has training in neurobiology, neurochemistry and neuroscience - folks that came together with the shared mission that neurotechnology and neuroscience can make a big improvement in our lives.  Not nearly enough is known about the human brain, which makes for a very exciting time to be collaborating with neuroscientists looking to bring solutions backed by neurotech.

Dr. Andrew Hill, PhD, Lead Neuroscientist
Dr. Hill holds a PhD in Cognitive Neuroscience from UCLA's department of Psychology and continues to do research on attention and cognitive performance. He is the Lead Neuroscientist for TruBrain, and a cofounder of Alternatives Addiction Treatment. Dr. Hill currently lectures at UCLA, teaching courses in psychology, neuroscience, and gerontology, and has recently opened a peak brain performance center in Los Angeles.

Dr. Aida Attar, PhD, Neuroscientist
Dr. Attar works with Dr. Hill on new product development, clinical studies, and procurement. She received her PhD in Cognitive Neuroscience from UCLA for her work on Alzheimer’s disease therapies.

Aida also worked with the Business of Science Center to facilitate the commercialization of faculty inventions. Aida received her BS in Neuroscience and Genetics from the University of Minnesota.

Roya Hashemi Rad, Neuroscientist
Roya works with Dr. Hill on structuring and administering clinical research programs. She graduated from the University of Southern California with a Masters degree in Neuro and Biomedical Engineering. Prior to her graduate study, she was technical engineer in the medical device field. Roya’s area of expertise is in biological signal measurement and processing, as well as computational neuroscience and statistical analysis.

Peak Brain Institute


TruBrain's Peak Brain Institute is a 1500 square foot facility, centrally located between downtown Los Angeles and the TruBrain headquarters in Santa Monica.  It’s a space of constant activity – flow of clients, clinical research, and collection of neurotech data.

It is here where we measure the brain waves of CEOs, Artists, and Lawyers under high-pressure conditions to understand the brainwave patterns behind their best days and also their worst days. We study the brainwave data when they were deep in thought, managing stress, juggling distractions, and thinking on their feet.

We measure QEEG rhythms with the goal of identifying optimal mind states that lead to top performance. We use that mind state data to inform our product validation, development and formulation, with the goal of optimizing mind states by using TruBrain products.

The main neurotechnology we use is based on Quantitative electroencephalography (QEEG). This is the numerical analysis of EEG data and associated behavioral correlates.  Simply, brain waves are always in a particular rhythm, which drives our mind-state.  We measure those rhythms with the goal of optimizing the mind-states that lead to top performance.

Peak Brain is the epicenter of activity that is on the forefront of neuroscience and neurotechnology.  We invite customers to come see us in Los Angeles – you can test drive our fancy new brainwave helmets and see what’s under your hood.

“Performance is correlated with better access to flow states and focused states, and less presence of anxiety states and distractible states.” -Dr. Hill

Diving Deep

A look at brainwave Science

It’s rare, but it happens. Those moments when everything else fades into the background, and you can just perform. The ideas and words are just flowing. It feels easy. It feels in rhythm. You’re in the zone.

It’s hard to achieve, but when you do, there’s no stopping you.

Michael Jordan’s famous shrug indicated he didn’t know how to explain his performance.  It was called being in the zone.  The creative class calls it flow state.  

So while Michael Jordan didn't know how this was happening in the 1990's, science has advanced us.  We now know what Jordan was experiencing.  With advanced neurotech, we uncovered the rhythms behind this state, and we can measure it. There is a fully scientific rhythm of your brain waves (i.e. fast alpha ratios) that are very elusive to attain (see other sections for more).

TruBrain was built to promote those same fast alpha ratios that lead to more time in the zone.  Our nutrient dense formula gives your brain the ammo it needs to focus, and creates the perfect environment for the ideas to flow with more fluidity. 

Get in the flow.  Or the zone. Or whatever you want to call it when you are at your best. 

Your brain has 5 waves in a constant battle for your mindset. When you have less than ideal sleep, diet, meditation, etc, the ‘distractible’ waves take over.Think of your brain like an orchestra with 5 instruments, that is playing constantly.  Now, you need a good conductor to play good music (i.e. to balance these waves to a focused and productive mindset).  When you have less than ideal sleep, or a lot of stress, or have a poor diet and lack of workouts, the "conductor" in your brain falters.  When this happens, the distractible, unproductive brain waves take over. Support your brain's "orchestra conductor"!

Theta Waves (3-8Hz)

"Light Sleep" – Theta is the dominant brainwave associated with sleeping and dreaming. Wonder why some of your best ideas pop in your head when you are just falling asleep? That’s because increased Theta waves promote creativity and also help solidify memories. Theta waves have shown to increase during deep meditation and sleep. We want this low vs. distracted brain.


"Resting State" – The resting state of the brain, Alpha waves help you feel calm and are associated with mental organization, alertness, and learning. Increased Alpha activity has been shown to help memory recall, reduce anxiety, and lessen pain. Yoga, meditation, and deep-breathing exercises can help increase Alpha waves.  We want high fast alpha.

BETA Waves (13-30HZ)

"Wide Awake" – Now we are getting into more high frequency brain processing. Beta waves dominate when our brain is problem-solving, decision-making, and attentively working on a task. When engaged and interpreting the world around, you are in a heavily Beta state. This greater concentration can be very useful for taking care of business but too much Beta activity can lead to increased anxiety and stress. Short breaks while working will increase Alpha waves to balance out the brain.  We want medium beta.

Rituals with Results

Feedback from our Customers

We frequently reach out to our users to get insights on what rituals see the most results. We love to share this information with our community so everyone benefits. Here are the most popular rituals from the users that experience the most benefit.

Drinks & Capsules

  • Right away everyday, first thing in the morning
  • Adding to tea
  • Keep a stock of drinks in the car, and zips it back while driving to work

Focus Sticks

  • Adding it to every cup of Joe
  • Adding to tea

Who doesn’t want to be more productive?

the productivity algorithm

The fact is, if you weren’t ambitious and you weren’t interested in getting the most productivity from your brain, you wouldn’t be reading this.

Anything of any worth requires effort. But effort alone is not the sole indicator of success. Putting in more hours does not yield an immediate advantage. In fact, according to the Law of Diminishing returns, it may produce a disadvantage.

Efficiency, on the other hand, is a different story.

Maybe you heard it from your mother, your father or even your 9th grade Algebra teacher, but there’s an unassailable truth in the maxim…

Work smarter, not harder.

Productivity = Sleep + Diet + Workouts + Meditation - Stress - Distractions

We believe the only weapon for ambitious people to get more important things in their day now is being efficient.  Why? Because just putting in more hours is not a unique advantage anymore...necessary, but not sufficient.  To be more efficient, you first need to understand your equation for productivity.  This equation starts with the human brain and how your brainwave states dictate your output.


The Productivity Algorithm 

What is the most critical piece for ambitious people to perform better? Sleep. It's not even up for debate from anyone taken seriously. Sleep is the #1 factor in our productivity algorithm.

There is an amazing biomedical mechanism that happens during sleep.  Recent clinical studies have found that the cerebrospinal fluid actually washes the brain like a car wash and washes out metabolic byproducts when we’re sleeping.

If you don’t sleep, metabolic byproducts, toxins build up in the brain. And so it’s literally washing the brain at night; dissolving the toxins and washing them out through the CSF.

Additionally, our circadian rhythm is partially driven by the frequencies of light we get in the morning. That’s how our brain knows it’s morning because there’s that special band of light available to our eyes first thing in the morning.  There are certain timing and other oscillatory mechanisms in the brain.  Without the brain sleeping for six to eight hours a night, and having the restorative recovery, it is quite a detriment to overall productivity.

There is no drug that promotes sleep. All the sleep aides are hypnotics, they put you in this liminal state between being asleep and awake.  The best practice is to keep a consistent circadian rhythm by going to sleep and waking at the same time.  Its also helpful to get some morning sun in your face for at least ten minutes within the first hour after dawn, to keep your sleep cycle really tightly entrained.

"Like everything else, it's all about finding the right balance."


The Productivity Algorithm 

TruBrain's Dr. Hill certainly has definitive opinions on diet.  There is a good amount of spirited debate both in our TruBrain offices and with our community.

Dr. Hill is big on avoiding all sugars and lots of starches, while maximizing good fats. Large amounts of omega three fatty acids are in foods such as walnuts, eggs, coconuts, macadamia nuts, and pecans. Deep sea cold water fish--salmon and tuna also are high in the best type of fatty acids.  

For animal protein,  he prefers grass fed, again for the very high omega three profiles.  Most of the omega-3 fatty acids can get incorporated into cell walls.  The body’s very greedy for fats and it’s one of the primary things we need to survive. 

So eating lots of fats is good, the body will take them up and incorporate them into cell walls. But if you’re eating lots of really low quality fats, omega six fatty acids, lots of saturated oxidized fats, small molecules of oxidized fats, this is going to degrade the functioning of cell walls directly, and degrade how well the cells work long term, as well as having secondary effects of inflammation - probably promoting atherosclerosis in sort of interior blood vessel inflammation and plaques and such.

For brain performance, Hill's diet leans heavily towards fats, towards grass fed and sustainable meat, and things that you can eat that are not heavily processed. And avoid sugars. In fact in the absence of sugars, in the absence of excess sugars and a dysregulated insulin system, it appears that fats, even unsaturated fats, are not unhealthy. And in the presence of sugar, almost any fat is going to be a problem.  Long term, we think brain performance is a lot more about managing insulin response and sugars.

There are certainly other schools of thought, even among the TruBrain neuroscience team.  Some feel it's best to have good glycogen levels (neurons fire on glycogen and use a lot of it).  There are many ways to maintain good glycogen levels.

Many on our team find the optimal diet is one with plenty of fresh fruit with plant-based, high-carbohydrate (85-90% of calories) and low-fat (5% of calories).  Including the recommended 1.6g of omega 3s from good sources like marine algae and fresh leafy greens.  Your body will convert fat into glycogen, but it is very slow.  Fat in your blood will result in red blood cells sticking together and inhibit them from distributing glycogen and oxygen to your cells.


The Productivity Algorithm 

If you aren’t getting distracted, you probably aren’t alive. You know if you have a mind, it will get distracted. That’s what they do. Your mind pays attention to your pain, to your distractions, your wishes, your fantasies, your memories, I mean it’s doing all of these things. If you’re able to sit down and shut your mind off, you probably don’t have one.”

Our brains are designed to focus on one thing at a time, and bombarding them with information only slows them down.

MIT neuroscientist Earl Miller notes our brains are “not wired to multitask well… when people think they’re multitasking, they’re actually just switching from one task to another very rapidly. And every time they do, there’s a cognitive cost.”

This constant task-switching encourages bad brain habits. When we complete a tiny task (sending an email, answering a text message, posting a tweet), we are hit with a dollop of dopamine, our reward hormone. Our brains love that dopamine, and so we’re encouraged to keep switching between small mini tasks that give us instant gratification.

This creates a dangerous feedback loop that makes us feel like we’re accomplishing a ton, when we’re really not doing much at all (or at least nothing requiring much critical thinking). In fact, some even refer to email/Twitter/Facebook-checking as a neural addiction.

Multitasking lowers your work quality and efficiency. Multitasking makes it more difficult to organize thoughts and filter out irrelevant information, and it reduces the efficiency and quality of our work.

A study at the University Of London showed that subjects who multitasked while performing cognitive tasks experienced significant IQ drops. In fact, the IQ drops were similar to what you see in individuals who skip a night of sleep or who smoke marijuana. Now that’s a terrifying thought.

Multitasking has also been found to increase production of cortisol, the stress hormone. Having our brain constantly shift gears pumps up stress and tires us out, leaving us feeling mentally exhausted (even when the work day has barely begun).

The biggest instigator of multitasking mayhem? Our inboxes. Some studies have shown that even the opportunity to multitask, such as knowledge of an unread email in your inbox, can reduce your effective IQ by 10 points. The constant thrill of a new bolded email in our inbox keeps us ever-distracted. A McKinsey Global Institute Study found that employees spend 28 percent of their workweek checking emails.

Email is problematic, but texting is even worse, demanding even more immediacy than email, having us check it more adamantly as a result.

Protect yourself from the multitasking mental massacre by establishing an e-mail checking schedule. Commit yourself to checking emails only three times a day—maybe when you get into work in the morning, at lunchtime and before leaving work at the end of the day. Turn off texting notifications and choose specific times to check your phone as well.

Multitasking men have it the worst.

For men, multitasking can drop IQ as much as 15 points, essentially turning you into the cognitive equivalent of an 8-year-old. Don’t be surprised when you find yourself stocking up on pop rocks.

The lesson? Multitasking is not a skill to add to the résumé but rather a bad habit to put a stop to. Turn off notifications, create set email checking time slots throughout the day (rather than constant inbox refreshing) and put your mind to the task at hand.


The Productivity Algorithm 

Some forms of exercise may be much more effective than others at bulking up the brain.   Scientists compared head-to-head the neurological impacts of different types of exercise: running, weight training and high-intensity interval training. The surprising results suggest that going hard may not be the best option for long-term brain health.

Exercise changes the structure and function of the brain. Studies in animals and people have shown that physical activity generally increases brain volume and can reduce the number and size of age-related holes in the brain’s white and gray matter.

Exercise also, and perhaps most resonantly, augments adult neurogenesis, which is the creation of new brain cells in an already mature brain. In studies with animals, exercise, in the form of running wheels or treadmills, has been found to double or even triple the number of new neurons that appear afterward in the animals’ hippocampus, a key area of the brain for learning and memory, compared to the brains of animals that remain sedentary. Scientists believe that exercise has similar impacts on the human hippocampus.

These past studies of exercise and neurogenesis understandably have focused on distance running. Lab rodents know how to run. But whether other forms of exercise likewise prompt increases in neurogenesis has been unknown and is an issue of increasing interest, given the growing popularity of workouts such as weight training and high-intensity intervals.

A recent study examined different levels of neurogenesis, depending on how each animal had exercised.

Those rats that had jogged on wheels showed robust levels of neurogenesis. Their hippocampal tissue teemed with new neurons, far more than in the brains of the sedentary animals. The greater the distance that a runner had covered during the experiment, the more new cells its brain now contained.

There were far fewer new neurons in the brains of the animals that had completed high-intensity interval training. They showed somewhat higher amounts than in the sedentary animals but far less than in the distance runners.

And the weight-training rats, although they were much stronger at the end of the experiment than they had been at the start, showed no discernible augmentation of neurogenesis. Their hippocampal tissue looked just like that of the animals that had not exercised at all.

Obviously, rats are not people. But the implications of these findings are provocative.

Just why distance running was so much more potent at promoting neurogenesis than the other workouts is not clear, although Dr. Nokia and her colleagues speculate that distance running stimulates the release of a particular substance in the brain known as brain-derived neurotrophic factor that is known to regulate neurogenesis. The more miles an animal runs, the more B.D.N.F. it produces.

Weight training, on the other hand, while extremely beneficial for muscular health, has previously been shown to have little effect on the body’s levels of B.D.N.F., Dr. Nokia said, which could explain why it did not contribute to increased neurogenesis in this study.

As for high-intensity interval training, its potential brain benefits may be undercut by its very intensity, Dr. Nokia said. It is, by intent, much more physiologically draining and stressful than moderate running, and “stress tends to decrease adult hippocampal neurogenesis,” she said.

These results do not mean, however, that only running and similar moderate endurance workouts strengthen the brain, Dr. Nokia said. Those activities do seem to prompt the most neurogenesis in the hippocampus. But weight training and high-intensity intervals probably lead to different types of changes elsewhere in the brain. They might, for instance, encourage the creation of additional blood vessels or new connections between brain cells or between different parts of the brain.

So if you currently weight train or exclusively work out with intense intervals, continue. But perhaps also thread in an occasional run or bike ride for the sake of your hippocampal health.


The Productivity Algorithm 

“We’ve been told that stress is bad. But in and of itself, it’s not. Without stress, or pressure, we would not have diamonds. Athletes would not deliver clutch performances. Without stress lobsters would not be able to shed their shell and grow. And then what would we drizzle  melted butter on? It’s not about stress. It about how we handle stress.”

Cortisol which is a stress hormone, shuts down the connections between the CEO of the brain, and the other parts of the brain. We have a dual track mind - we have top-down resources and bottom-up resources. There are automatic things that happen, like basic observation.  And then there’s top-down - how I interpret what I’m seeing or how I decide to feel about it. That’s top-down versus bottom-up.

Stress is one of the biggest detriments to health. Cortisol rises, your hippocampus dies, and cells fall apart, and your body heals less fast, and you learn less well, your frontal lobe shuts down. Stress is a big problem.

In crisis mode, a lot of the bottom-up processing takes over. And the top-down ability for your intentions, your perceptions, your moment to moment perspective on your brain or on your reality, that goes away in a crisis.  The prefrontal cortex gets shut down (at least the connection between the PFC and the rest of the brain) gets shut down a little bit and you go into automatic deal with the crisis mode.  There is a balance to be struck between the optimal level of stress and the performance outcomes.  We want to have the most top-down processing possible in dealing with stress.

Meditation & Mindfulness

The Productivity Algorithm 

Meditation is known more and more as something that could be directly helpful in our day-to-day lives. Anywhere stress plays a role in our problems, meditation can have a potential role in its relief.
Rather than an ornate, arcane set of instructions, basic meditation consists of practical tools to help deepen concentration, mindfulness, and compassion.

Concentration is the art of gathering all that energy, that stormy, scattered attention, and settling, centering. Concentration steadies and focuses our attention so that we can let go of unhealthy inner distractions— regrets about the past, worries about the future, addictions— and keep from being seduced by outer ones. Distraction wastes our energy; concentration restores it.

Mindfulness refines our attention so that we can connect more fully and directly with whatever life brings. So many times our perception of what is happening is distorted by bias, habits, fears, or desires. Mindfulness helps us see through these and be much more aware of what actually is.

Compassion opens our attention and makes it more inclusive, transforming the way we view ourselves and the world. Instead of being so caught up in the construct of self and other and us and them that we tend to see the world through, we see things much more in terms of connection to all. This fundamental transformation from alienation begins with more kindness to ourselves.

The un-normal

We’re not looking to be normal. “Normal” is sleep deprived, caffeine addicted, and dragging through the day. It’s overweight and credit card debt. Screw average. That’s not us. 

We have higher goals than that. We want to do work that matters. We want to make a difference. 
Being average is easy. Being great? That’s pretty damn hard. 

TruBrain helps you perform at your peak, hour after hour, day after day, so you can leave normal far behind. 

The middle ground has all but dissolved, leaving you in one of two positions: among the leading few or mediocre many.

Your relationship with technology will either facilitate unthinkable opportunity and growth or keep you on the wrong side of average. As Cal Newport has said in his recent book, Deep Work: Rules for Focused Success in a Distracted World:

“The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.”

Success has never been so attainable, thus making many of us spoiled and lazy. But the following eight strategies are intended to shake up your approach, challenging you to work and live at a higher and more conscious level.